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Love in the Start-Up era - A journey to discover the power of love on the entrepreneurial path

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By spotting opportunities and falling in love, individuals undertake their entrepreneurial pathway. The business life of an entrepreneur occurs in a whirl of events and often love prevails over rationality. Generally speaking, from one side, love disrupts rationality, while from the other side, it lets us intensively understand situations.


We firmly maintain that love generates a critical spirit in a business context.


A beautiful and inspiring experiential journal from Veronica Scuotto and Nicola Farronato, with endorsements from Darin Bifani and Manlio del Giudice.

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